Legal

Privacy Policy

Last updated: 25 February 2026

DeployIQ Ltd ("DeployIQ", "we", "us", or "our") is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and share information when you use our website at deployiq.co.uk and related services.

1. Who We Are

DeployIQ Ltd is a company registered in England and Wales. We are the data controller for personal data collected through this website. For any privacy-related queries, contact us at samsykes@deployiq.co.uk.

2. Data We Collect

We collect and process the following categories of personal data:

  • Contact information: Name, email address, phone number, and company name when you submit a form, request a roadmap, or get in touch.
  • Usage data: Pages visited, time spent on pages, referral source, browser type, and device information, collected automatically via analytics tools.
  • Communications: Content of messages you send to us via contact forms or email.
  • Marketing preferences: Whether you have opted in to receive communications from us.

3. Legal Basis for Processing

We process your personal data on the following legal bases under UK GDPR:

  • Legitimate interests: To operate our business, respond to enquiries, and improve our services.
  • Consent: Where you have opted in to receive marketing communications.
  • Contract performance: To fulfil obligations under any agreement with you.
  • Legal obligation: Where required to comply with applicable law.

4. How We Use Your Data

We use your personal data to:

  • Respond to your enquiries and provide our services
  • Send you the resources or roadmaps you have requested
  • Send marketing communications where you have consented
  • Improve our website and services through analytics
  • Comply with legal and regulatory obligations
  • Prevent fraud and ensure security

5. Third-Party Services

We use the following third-party services which may process your data on our behalf:

  • Formspree: For processing form submissions. Data is processed in accordance with Formspree's privacy policy.
  • Apollo.io: For website visitor tracking and B2B analytics.
  • Google Fonts: Font files are loaded from Google's servers via our stylesheet. Google may collect usage data.
  • Analytics providers: We may use privacy-friendly analytics tools to understand how our website is used.

All third-party processors are subject to data processing agreements and handle your data in accordance with UK GDPR.

6. Data Retention

We retain personal data for as long as necessary to fulfil the purposes described in this policy, and in any case no longer than:

  • Contact and enquiry data: 3 years from last contact
  • Marketing preferences: Until you unsubscribe or withdraw consent
  • Client data: Duration of contract plus 7 years for legal/financial records

7. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Correct inaccurate or incomplete data
  • Request deletion of your data ("right to be forgotten")
  • Object to processing based on legitimate interests
  • Withdraw consent at any time where processing is consent-based
  • Data portability — receive your data in a machine-readable format
  • Lodge a complaint with the ICO at ico.org.uk

To exercise any of these rights, email samsykes@deployiq.co.uk.

8. Cookies

Our website uses cookies and similar tracking technologies to improve your experience and analyse usage. These include:

  • Strictly necessary cookies: Required for basic website functionality.
  • Analytics cookies: Used to understand how visitors interact with the site.
  • Marketing cookies: Used by Apollo.io and similar tools for B2B visitor identification.

You can manage cookie preferences through your browser settings. Note that disabling certain cookies may affect website functionality.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. All data is transmitted over encrypted connections (HTTPS).

10. International Transfers

Some of our third-party processors may process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place, including Standard Contractual Clauses or adequacy decisions.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated via the website. The date at the top of this page indicates when the policy was last updated.

12. Contact Us

For any privacy-related questions or to exercise your rights, contact us at samsykes@deployiq.co.uk or use the contact form.